Online sales are nothing new as consumers now flock to their favorite websites to buy products and services. However, the makeup and skincare industry is somewhat behind the times. Consumers still prefer to grab what they see on the shelves of local stores rather than what they can find online, even if they have to pay more for it. Is it because of a need for instant gratification? Are they able to get more information by looking at the product in person? What is it that is keeping the consumer from shopping online for these options?
One of the theories has to do with the shopping impulse. Usually, whenever someone buys these products, it’s in conjunction with buying other products like clothing, shoes, groceries and medicines. While online sales for these items have gone up, they too are options people prefer to buy in person.
What is the consumer really missing out on when they go to a store rather than try to shop online for beauty and skincare products?
Selection
No store can compete with the selection online shops can offer. Consumers can shop at one website that offers hundreds of brands and options.
They can also follow these brands on social media and newsletters to get information on new discounts and options in stock.
Affordability
Because of lower operating costs, including rent and labor, online stores can offer their selection at a lower price.
Along with that, because it’s so much easier for consumers to comparison shop online, these stores have to keep their prices low at all times.
Reviews
Not sure of a product, especially a new one?
Consumers have the ability to learn more about the options by looking at reviews. You could do that in a physical store as well by looking it up on your phone. However, many of the sites people shop from offer the information immediately and with greater detail.
Information
Having sensitive skin requires being aware of the ingredients that are in makeup and skincare. Buying online will always be more reliable because you can research every ingredient rather. This avoids having to guess which ones are good and which ones need to be avoided.
Whether it’s to save money or for convenience, consumers have a greater advantage when shopping online. The trend is showing that as well as more and more people are buying their makeup and skincare items from online stores than ever before.
